Lightning talks on content strategy

By Lauren Coleman

There’s nothing like celebrating the start of the week with a ‘hipster cocktail(s)’ at the Book Club, but instead of being drowned out by the din of some alternative electro pop, I was taking my seat to learn more about content strategy.

The premise of the evening was slightly different to any other event I’ve attended this year. Eight speakers had 5 minutes and 20 slides (15 seconds per slide) to share their unique perspectives on content strategy, this promised to be the perfect recipe for an action packed night and fast moving discussions – and it didn’t disappoint!

Each speaker elaborated on their own personal experiences around producing, delivering and sharing content with the rest of the world providing best practice tips and tricks for a keen audience. After listening intently to all eight speakers I started to notice three distinct themes:

  1. Be original: make sure your brand has a distinctive voice. Brands need to stop copying innocent and trying to be ‘cute’ – enlarging the logo won’t help either. Think about your brand values and purpose and start to develop content from there.
  2. Collaborate: work as a team to produce ‘delightful’ content for your audience, don’t take ownership, share ideas throughout the project for the best results.
  3. Capture real data: don’t just make up facts and figures that you think people want to hear. Real data will guarantee that the content you produce will resonate with your users and potentially increase convergence and brand loyalty.

View sketchnotes from lightning talks at The Book Club

What do you think?