But consumers are starting to find it hard to distinguish between the brands and products on offer. And this makes it difficult to summon up the conviction to select and apply for a new card.
There is healthy latent demand in the marketplace but we also observed that this interest is not converting to action. Few cards are creating enough rational or emotional impact to snap consumers out of their indecision.
This report examines the issues impacting on the online market and credit card sales and gives card marketers and product managers important ideas about how to achieve competitive advantage and success online.
Download OSS Credit Cards (pdf)
Authors: Tom Wood, Jemma Green and Annemarie Van Egmond