Online Shopping Survey: Personal Loans

Shoppers in this study were more wary of debt than the confident consumers we observed in the 2005 study.

UK loans shoppers were growing suspicious of quick and easy credit.

Sites offering comparison content are doing a good job; giving shoppers the anonymous, balanced information that helps them understand the market. But it’s not enough to convince most of them. To win sales, lenders need to develop products, sites and sales messages which match the mood of the market.

Our report records and explains the behaviour and frustrations of online consumers searching for loans. It provides loans marketers and product managers with ideas about how to meet consumers needs more effectively.

Download OSS Personal Loans (pdf)

Authors: Tom Wood, Jemma Green and Annemarie Van Egmond

Published: 2007

 

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