UX Strategy thought-leader video series – Jaime Levy

By Tim Loo @timothyloo

Welcome to our interview series on experience design strategy. In the third of a series of videos talking with global leaders and experts in user experience strategy we interview Jaime Levy, author of ”UX Strategy”, College Professor, UX Strategy Consultant, and public speaker.

In this 40 min video we discuss what a UX strategist does, how to overcome time constraints while writing a book for changing technologies, and why UX needs to be focused at business people. We also go over the 4 tenets of UX strategy according to Jaime Levy and why prototyping early is essential to strategy.

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Our next interview will be with Pamela Pavliscak, Experience Design Strategist. Be sure to subscribe to our YouTube channel so you don't miss out on this interview.

If you'd prefer to listen on the move you can also listen to the interview as a Podcast on iTunes. Alternatively you can download the interview as a PDF to read later. 

You can watch our interview with Paul Bryan and our interview with Ronnie Battista on our youtube channel. 

Interview Notes

  • What a UX strategist does [3:38]
  • The challenges with writing a book and how to overcome them [6:17]
  • Why the “UX Strategy” book is written for business people, not UX strategists [10:54]
  • Jaime’s UX strategy framework [15:22]
  • The 4 tenets of UX strategy [18:30]
  • Tenant #1: business strategy [20:09]
  • Tenant #2: validate user research [21:05]
  • Tenant #3: value innovation [22:54]
  • Tenant #4: killer UX [24:55]
  • Why Airbnb succeeded and their competitors failed [26:00]
  • How prototyping early is essential to strategy [30:01]
  • Why programs are more important than products [34:15]
  • Why enterprises need to experiment [37:10]

Useful links

Tim Loo

I’m the Strategy Director at Foolproof and head up our Experience Strategy practice. I take a lead role when our clients are looking to formally create an experience strategy, plan and measurement framework. It’s an exciting area to work in and an increasingly critical and integral part of many a corporate’s business strategy.

View Tim's profile

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