UX Strategy thought-leader video series – Paul Bryan

By Tim Loo @timothyloo

Welcome to our interview series on experience design strategy. In the first of a series of videos talking with global leaders and experts in user experience strategy we interview Paul Bryan, Consultant Strategist and Founder of the UX Strat conference and masterclass programme.

In this 40 min video we discuss some of the more fundamental questions about UX Strategy including a potential shift to Experience Design (XD) Strategy; the core elements of a UX Strategy and Planning process; the conditions needed and barriers to experience design; and some tips for anyone considering a career as a UX Strategist.

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Our next interview will be with Ronnie Battista, Experience Design Strategist. Be sure to subscribe to our YouTube channel so you don't miss out on this interview.

If you'd prefer to listen on the move you can also listen to the interview as a Podcast on iTunes. Alternatively, download the interview as a PDF to read later. 

Interview Notes

  • How Paul got into experience design [1:13]
  • Definition of UX strategy [3:48]
  • Renaming UX Strat conference as XD Strat [5:41]
  • How agile and lean are a step back for user experience design [7:17]
  • The core elements of the UX Strategy and Planning process [8:59]
  • How to build influence in legacy companies [11:18]
  • UX Strategy - the maturity curve [13:06]
  • UX strategy and organisational barriers [14:33]
  • The role of an experience design strategist [24:04]
  • Advice for pursuing a career in experience design strategy [27:37]
  • Why building relationships is essential for successful strategy [30:22]
  • Why a data focused approach is important for strategy [32:52]
  • The future of experience design Strategy [34:45]

Useful links



Tim Loo

I’m the Strategy Director at Foolproof and head up our Experience Strategy practice. I take a lead role when our clients are looking to formally create an experience strategy, plan and measurement framework. It’s an exciting area to work in and an increasingly critical and integral part of many a corporate’s business strategy.

View Tim's profile

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