UX Strategy thought-leader video series – Ronnie Battista

By Tim Loo @timothyloo

Welcome to our interview series on experience design strategy. In the second of a series of videos talking with global leaders and experts in user experience strategy we interview Ronnie Battista, practice lead for experience design at Slalom consulting and co-creator of experience design programme at Rutgers University.

In this 30 min video we discuss some of the more fundamental questions about UX Strategy including how to integrate UX strategy into your business, what challenges businesses face and how to overcome them. 

Having trouble viewing this video, watch it on YouTube

Our next interview will be with Jamie Levy, Experience Design Strategist. Be sure to subscribe to our YouTube channel so you don't miss out on this interview.

If you'd prefer to listen on the move you can also listen to the interview as a Podcast on iTunes. Alternatively you can download the interview as a PDF to read later. 

You can watch our first interview with Paul Bryan on our youtube channel. 

Interview Notes

  • Definition of UX strategy [1:08]
  • First questions UX strategists should be asking companies [2:01]
  • What is the UX strategy process [3:10]
  • Conditions for creating a UX strategy that’s going to take [5:35]
  • Challenges facing industries trying to implement UX strategy [6:03]
  • How to create a customer centric organisation [8:56]
  • Why UX design is changing business environments [13:18]
  • The next big areas for skills development in UX strategists [16:29]
  • Communitas and connecting with customers [21:34]
  • The future of UX design [24:30]

Useful links

Tim Loo

I’m the Strategy Director at Foolproof and head up our Experience Strategy practice. I take a lead role when our clients are looking to formally create an experience strategy, plan and measurement framework. It’s an exciting area to work in and an increasingly critical and integral part of many a corporate’s business strategy.

View Tim's profile

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