The payments landscape in our society is increasingly cashless and loose change is becoming a thing of the past. Charities have been slow to evolve their methods for giving and receiving, which has left many fighting for a smaller share of what little change people still carry in their pockets.
- Millennials top the generosity table and are twice as likely to donate as those aged 55-plus, while also being those who expect the most from digital - charities need to cater to them better if they want to continue to prosper.
- Barclaycard recently announced that contactless spending grew by 166 per cent in 2016 with more than half of adults making a contactless transaction at least once a month.
- Charities need to use digital to build long term relationships which create value and build trust - from the initial point of contact right through to repeat donations.
- Hyundai and Cancer Research UK partnered with Foolproof to build the world's first car enabled for contactless payments, which tapped into this tech savvy generation at a variety of levels. When the Hyundai contactless car was unveiled at Kings Cross station in May it received over 200 interactions in just the first few hours of operation.
- Mobile payments already support direct charitable donations. Charity:water has cited that 25 per cent of its donations come from mobile.
- The data gained about donators from emerging technologies is more measurable, providing charities with the opportunities to learn and develop.
Read the full article: 'How charitable organisations can leverage technology to reconnect with digitally-savvy charity givers' by ITProPortal.