UX Strategy thought-leader video series – Jim Kalbach

By Tim Loo @timothyloo

Welcome to our interview series on experience design strategy. In the fifth of a series of videos talking with global leaders and experts in user experience strategy we interview Jim Kalbach who is head of customer success at Mural, and author of ‘Mapping Experience’.

In this 30 min video we discuss ‘jobs to be done’ and the role it plays in emerging UX Strategy and why businesses need to adopt a designer’s mindset. We also cover the importance of creating a digitally designed work space and its advantages both for businesses and recruitment purposes.


Having trouble viewing this video, watch it on Youtube

If you'd prefer to listen on the move you can also listen to the interview as a Podcast on iTunes. Alternatively you can download the interview as a PDF to read later. 

You can watch our interviews with Paul Bryan, Ronnie BattistaJaime Levy and Pam Pavliscak on our Youtube channel.

Interview Notes

  • Defining UX Strategy [1:12]
  • UX Strategy as a cascading strategy [4:34]
  • ‘Jobs to be done’ – and the role it plays in emerging UX Strategy [7:36]
  • Resources for UX Strategists [10:38]
  • Businesses need to adopt a designer’s mindset [13:17]
  • Injecting creativity into strategy planning [16:38]
  • What is ‘shared value’ [19:23]
  • How should we approach ‘shared value’ and how is it formed? [22:40]
  • How apps compete in terms of experience [26:36]
  • Digitally designed workspace as a recruitment advantage [29:21] 
  • The future of experience design strategy [31:46]

Useful Links

Tim Loo

I’m the Strategy Director at Foolproof and head up our Experience Strategy practice. I take a lead role when our clients are looking to formally create an experience strategy, plan and measurement framework. It’s an exciting area to work in and an increasingly critical and integral part of many a corporate’s business strategy.

View Tim's profile

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