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We took some clients out for dinner to a restaurant in central London called inamo. The restaurantβs unique offering is a table with a fun and usable interface allowing patrons not only to order their food and drink at any time but to customise their table design, play games (I had a hard fought victory on Battleships!) and view Chef-cam.
The use of technology was well thought out β diners can also navigate a local area map for places to go after and (if too many cocktails have been consumed) order a taxi. The overall customer experience is completed with prompt table service and good food.
It was a great example of how giving the customer more control and backing it up with good products and service makes consumers want to do it again. Where this could have been an example of technology for technology sake, the actual experience felt customer centred.
Result: we ate and drank far more than if presented a traditional menu and will definitely be back.
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I joined Pete and Tom at Foolproof in 2004 to help grow and develop the business and set up our London operation. I work as a client partner to some of our major clients ...
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