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On my recent travels to Brazil I was able to experience working with a local UX agency and also had the chance to meet two other Brazilian UX agencies.
What pleased me the most was how universally skilled the agencies were that I came into contact with. They thought and acted in a very similar way to Foolproof, to the point that one agency even had an almost identical reporting and output structure to Foolproof.
Everyone seemed to be in the same thinking space; this was often down to common sources of education and training, and I saw the same books adorning the shelves of offices. It’s good to know that the language of UX seems to be one around the world and I could see that our partner agencies in Brazil were facing the same battle we’d had in the UK the last couple of years – trying to be involved in a UCD project from inception as opposed to a final sense check of a design-led approach.
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My career started in research and brands marketing within the brewing industry. A subject still close to my heart, although my aging taste buds have switched from former ...
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