Information architecture (IA)

We map out a site structure which supports the natural journeys and requirements of consumers. This is the definitive blueprint for creative development.

Overview

Our approach is based on established principles for user experience design and, perhaps more importantly, a real-world understanding of how customers use digital environments. We deliver site maps, wireframes and content guidelines providing a detailed structure for the build phase.

As your project moves into its later stages, our user experience specialists can keep designers and developers ‘honest’ - making sure user needs and preferences remain front-of-mind and checking that usability problems do not creep into your design as it moves towards live.

We have the skills and experience to support you in developing site design which matches user needs and delivers against your business objectives.

Features and benefits:

• Provides a site structure focused on user needs
• Defines and prioritises the ‘must have’ content and functionality
• Mitigates the risks of usability issues later in design and build
• Objectivity – we are independent from your design and build suppliers

Find out more about IA services, contact info@foolproof.co.uk

• The UCD process explained

  

  A best practice approach that reduces costs and risks by placing customers
  at the heart of the
  design process.

  Read more »

• Research facilities

  

  We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

  Read more »

• Case studies: Shell

  

  "Foolproof quickly understood our business goals, and were able to distil a hugely complicated and varied set of requirements" - Group Internal Comms Manager

  Read more »