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User-centred design

User-centred design (UCD) is transforming the way many companies approach the creative process, making user needs and preferences a focal point in design decision-making. We follow a rigorous framework for UCD which reduces risk, lowers cost and increases commercial success.

Requirements gathering »

User needs analysis, market insights and business data are brought together at the beginning of the project as a starting point for design and development.

Requirements gathering »

Information architecture »

We map out a site structure which supports the natural journeys and requirements of consumers. This is the definitive blueprint for creative development.

Information architecture »

Prototyping »

Prototype testing early in the design process allows concepts to be validated, and usability problems to be dealt with, before entering into the more expensive later phases of design and build.

Prototyping »

Design support »

We work in close collaboration with digital design agencies and internal creative teams to ensure user needs are represented throughout the development process.

Design support »

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  • The UCD process explained

    A best practice approach that reduces costs and risks by placing customers
    at the heart of the
    design process.

    Read more »

  • Research facilities

    We provide access to specialist research facilities and tools in our offices in London and Norwich: focus group rooms, user testing and eye-tracking facilities.

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  • Case studies: P&O

     P&O

    "Foolproof's approach, methods and expertise in usability and online consumer behaviour is helping my team build a best of breed sales experience."
    – Head of e-Business Services, P&O Ferries Ltd

    Read more »