You've been redirected
Flow is now part of Foolproof, who provide a wide range of user research and experience design services.
To see how Flow is changing, read more here >
Otherwise close this message
Rogerβs blog βUnsubscribe meβ about unsubscribing from email newsletters reminded me of a good experience I had recently while using Groupon. Tired of having my inbox clogged up with the constant updates from the social deal-of-the-day website, I decided to unsubscribe from their newsletters.
The unsubscribe link was pretty small but in the expected location at the bottom of the email: so far, so simple. When you click on the link, it takes you directly to a page confirming you’ve been removed from their list. Then comes the fun bit: they offer you the option to punish the IT guy responsible for sending out the emails. If you choose to do this, it plays a video of the unfortunate IT guy being subjected to abuse.
Theyβve made unsubscribing from their email alerts really simple and have injected a bit of humour into the process, leaving you with a positive feeling about the company. Once the video is finished, they offer you the option to make it up to the poor IT guy by re-subscribing. As Roger points out in his blog, too few companies try to retain subscribers during this process, so this is a great to see a company making a good attempt to do this.
No comments yet.
My background in psychology and marketing has given me both a commercial and a consumer perspective of the online shopping environment. I was delighted when I started wor...
Read profile
