Articles

Explore the full collection of our musings, opinions and experiences of our industry.

Defining creative direction
A graphical illustration which highlights iterative design
Design

Defining creative direction

By James Reeve

There comes a time in your career when you start doing less of the doing and more of the helping others to do the doing better. Often, it’s hard to accept.

GDPR: The perfect tonic to reinvigorate your business
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

GDPR: The perfect tonic to reinvigorate your business

By Foolproof Team

If GDPR (General Data Protection Regulation) hasn’t featured high on your radar by now, it should do.

Open banking: How Barclays, HSBC and Monzo are rethinking reward loyalty
An illustrated graphic of a globe with particles highlighting business change
Business

Open banking: How Barclays, HSBC and Monzo are rethinking reward loyalty

By Philip Morton

Phil Morton discusses open banking and the challenger banks set to redefine the sector.

What WeChat’s domination in China tells us about mobile banking in the coming age of the super app
An illustrated graphic containing particles representing a computer system
Technology

What WeChat’s domination in China tells us about mobile banking in the coming age of the super app

By Tom Wood

In less than a decade, the speed, simplicity and mass adoption of mobile payments has turned China from a cash-only society into an increasingly cash-free society.

Guerrilla research: quick, not dirty
Illustrated graphic of a globe and paper highlighting design research
Design Research

Guerrilla research: quick, not dirty

By Foolproof Team

Reflections from our UX design and consultant trainees
An illustrated graphic of a puzzle and a pencil highlighting UX careers
UX Jobs & Skills

Reflections from our UX design and consultant trainees

By Foolproof Team

As we approach the close of the year, the 12-month Strategic Attachment and Training (STRAT) that started at the end of 2016 has also come to an end.

Is Facebook Messenger about to eat your app?
Interconnected graphical globes around a central square representing marketing
Brand & Marketing

Is Facebook Messenger about to eat your app?

By Tom Wood

Our recent ethnographic study of WeChat usage in China gives several pointers about how payments, customer experience, and mobile apps are set to evolve in Western economies.

WeChat: Inside a Super App
Man on a phone in China using a QR scanner
Technology

WeChat: Inside a Super App

By Foolproof Team

WeChat is China’s biggest social network with over 900 million users. When it added a wallet in 2014 it caused huge changes in Chinese commerce and society so we conducted an ethnographic study to find out more.

Branding in the digital age
An icon representing different social media platforms
Brand & Marketing

Branding in the digital age

By Foolproof Team

How do businesses craft and maintain their identity? Enter branding in the digital age.

Digital transformation: the trillion dollar money pit
An illustrated graphic containing particles representing a computer system
Technology

Digital transformation: the trillion dollar money pit

By Peter Ballard

Get in touch

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Contact Rob Hall, Head of Marketing on marketing@foolproof.co.uk.