Articles

Explore the full collection of our musings, opinions and experiences of our industry.

Breaking organisational silos at UX HK
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Events

Breaking organisational silos at UX HK

By Foolproof Team

Over the past few years, UX as an industry has developed and matured - we explore the consequences of this.

The digital multi-channel experience
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Events

The digital multi-channel experience

By Tim Loo

UX roundtable on the digital multi-channel challenge.

Customer experience measurement: thinking beyond service
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Data & Analytics

Customer experience measurement: thinking beyond service

By Tom Wood

To think beyond service, Tom Wood suggests using customer experience measures.

How to ace the UX job application
An illustrated graphic of a puzzle and a pencil highlighting UX careers
UX Jobs & Skills

How to ace the UX job application

By Philip Morton

Top tips for making a good impression when applying for a job in UX.

Is social research part of your UX toolkit?
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Design Research

Is social research part of your UX toolkit?

By Elsa Plumley

Be clever... measure
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Be clever... measure

By Nicky Walker

Nicky Walker measures the impact of individual changes.

Facebook - the future of brand advertising
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Brand & Marketing

Facebook - the future of brand advertising

By Tom Wood

Here Tom explores Facebook as a vehicle for mass marketing and what we as UXers can learn from it.

Experimenting with multivariate testing
Illustrated graphic of a globe and paper highlighting design research
Design Research

Experimenting with multivariate testing

By Tom Wood

Tom explores the pros and cons of multivariate testing.

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Contact Rob Hall, Head of Marketing on marketing@foolproof.co.uk.