Articles
Explore the full collection of our musings, opinions and experiences of our industry.
An introduction to micro-frontends
Exploring the pros and cons of micro-frontends.
Digital transformation: a technology transformation or an IT refresh?
Glyn helps untangle the difference between a technology transformation and an IT refresh, illustrating why it's important not to approach them in exactly the same way.
How to drive the adoption of design systems
We explore how to create a design system when you do not have the luxury of starting from scratch.
Five game design principles to raise engagement
Joel shows us how to apply learnings from game design to other products and services.
Five reflections on Digital Product Management
Loyalty and subscriptions: the state of play
Peter outlines a comprehensive overview of loyalty and subscriptions, reminding us that just because someone has subscribed to a service, doesn’t mean they’re loyal to it.
Buy Now Pay Later: in Asia
Jasmine and Michelle share their findings from in-depth research with Singaporeans, highlighting what matters most to consumers in Asia.
From good product to great product
Hannah makes the case for going beyond brand awareness, in to brand alignment, and the impact that can have on a product.
Grammar: what rules matter?
Andy puts forward the argument for human centred communication in a world of strict grammar rules.
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Contact Rob Hall, Head of Marketing on marketing@foolproof.co.uk.