Articles

Explore the full collection of our musings, opinions and experiences of our industry.

What are digital experience management platforms?
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Technology

What are digital experience management platforms?

By Amzed Hussain

Amzed investigates the role of and advantages to experience management platforms.

Striking the optimisation balance
Data Analysis BLUE 2x
Data & Analytics

Striking the optimisation balance

By George Ioannou

It's not all about data.

Design thinking: the five stages
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Design

Design thinking: the five stages

By Tom Ablewhite

Tom outlines the five key stages of design thinking.

What is the brand experience gap?
The brand experience gap Hero
Brand & Marketing

What is the brand experience gap?

By Philip Morton

Phil explains the brand experience gap and what you can to combat it.

Illustration in experience design
The illustrative workings of Helen
Design

Illustration in experience design

By Helen Harlow

2020: the year we made a time capsule
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Foolproof News

2020: the year we made a time capsule

By Charlotte Leedham

We created a time capsule to process the year thus far. Here’s a sneak peek of what we came up with.

Our one-page measurement framework
Measurement framework TW
Data & Analytics

Our one-page measurement framework

By Philip Morton

As promised, here's our one-page measurement framework which can be applied to projects, big or small.

Amazon Fresh: our first thoughts
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Design

Amazon Fresh: our first thoughts

By Laura Sowman and Magda Lechowicz

Magda and Laura review Amazon Fresh (the all-new grocery delivery service) from an experiential point of view.

Design thinking and the double diamond: FAQs
Design Thinking Tw
Design

Design thinking and the double diamond: FAQs

By Magda Lechowicz and Qi Xuan Lim

Qimmy and Magda take your design thinking FAQs.

Reaching underserved financial services customers in Asia
Inclusive Banking Tw
Business

Reaching underserved financial services customers in Asia

By Carol Ong and Shuying Yao

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