Brand & Marketing articles
Here's everything we've ever written on the topic of Brand & Marketing.
What is the brand experience gap?
Phil explains the brand experience gap and what you can to combat it.
Love, loss and rallying cries on the high street
With festive sales figures out it’s time to reflect on the winners and losers on the high street.
What's happening with WhatsApp in India?
WhatsApp has launched in India and looks set to become its leading digital payments vehicle.
Is Facebook Messenger about to eat your app?
Our recent ethnographic study of WeChat usage in China gives several pointers about how payments, customer experience, and mobile apps are set to evolve in Western economies.
John Lewis: 150 years of retail experience design
We look into John Lewis' rich XD history.
The true impact of showrooming
We surveyed shoppers to uncover the true impact of the phenomenon known as showrooming.
Facebook - the future of brand advertising
Here Tom explores Facebook as a vehicle for mass marketing and what we as UXers can learn from it.
Get in touch
If you’d like to collaborate with us on an article, podcast or event please get in touch with the Marketing team.
Contact Rob Hall, Marketing Manager on marketing@foolproof.co.uk.