Brand & Marketing articles

Here's everything we've ever written on the topic of Brand & Marketing.

Love, loss and rallying cries on the high street
A mobile phone with a high-street illustrated onto it
Brand & Marketing

Love, loss and rallying cries on the high street

By Rob Hall and Rob Sterry

With festive sales figures out it’s time to reflect on the winners and losers on the high street.

What's happening with WhatsApp in India?
WhatsApp Indian payments interface on a mobile device
Brand & Marketing

What's happening with WhatsApp in India?

By Rob Hall

WhatsApp has launched in India and looks set to become its leading digital payments vehicle.

Is Facebook Messenger about to eat your app?
nterconnected graphical globes around a central square representing marketing
Brand & Marketing

Is Facebook Messenger about to eat your app?

By Tom Wood

Our recent ethnographic study of WeChat usage in China gives several pointers about how payments, customer experience, and mobile apps are set to evolve in Western economies.

Branding in the digital age
An icon representing different social media platforms
Brand & Marketing

Branding in the digital age

By Foolproof Team

How do businesses craft and maintain their identity? Enter branding in the digital age.

John Lewis: 150 years of retail experience design
Retailer John Lewis shopfront
Brand & Marketing

John Lewis: 150 years of retail experience design

By Foolproof Team

Facebook - the future of brand advertising
Interconnected graphical globes around a central square representing marketing
Brand & Marketing

Facebook - the future of brand advertising

By Tom Wood

Here Tom explores Facebook as a vehicle for mass marketing and what we as UXers can learn from it.

Get in touch

If you’d like to collaborate with us on an article, podcast or event please get in touch with the Marketing team.

Contact Rob Hall, Marketing Coordinator on marketing@foolproof.co.uk.