Business articles

Here's everything we've ever written on the topic of Business.

#Agencyisnotdead
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Business

#Agencyisnotdead

By Leslie Fountain

A number of agency buyouts in both the UK and the US has fuelled an ongoing debate about the future of the agency model. Leslie Fountain, MD of Foolproof explains why she believes the agency isn't dead.

12 tips for retailers for improving the Xmas experience
Business ORANGE 2x
Business

12 tips for retailers for improving the Xmas experience

By Foolproof Team

Our thoughts on how retailers ought to improve the Christmas experience.

Waterfall vs Agile in experience design projects
Business MAGENTA 2x
Business

Waterfall vs Agile in experience design projects

By Foolproof Team

The team evaluates the pros and cons of Waterfall and Agile delivery methods.

Ryanair's U-turn on customer experience
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Business

Ryanair's U-turn on customer experience

By Ed Walker

Low cost doesn't have to mean poor customer service, an effective UX strategy could help right Ryanair's wrongs.

Consumer credit: here we go again
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Business

Consumer credit: here we go again

By Tom Wood

7-day bank switching could fall flat
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Business

7-day bank switching could fall flat

By Peter Ballard

Our take on why from today most UK banks will have signed up to a new ‘Current Account Switch Service’ and how it could affect them.

Behavioural economics and the perfect holiday
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Business

Behavioural economics and the perfect holiday

By Tom Wood

We’ve been doing a lot of thinking about travel recently. Not surprisingly the question came up: what makes the perfect holiday? Well the answer, it seems, is not necessarily what you might think.

The challenges of B2B User Experience
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Business

The challenges of B2B User Experience

By Foolproof Team

We ask why the prevalence of UX design approaches in the B2C domain is not reflected in the design of B2B websites and systems?

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