Data & Analytics articles
Here's everything we've ever written on the topic of Data & Analytics.
What you wear can change your life: data for Connected Healthcare
Hannah compares and contrasts Connected Fitness with Connected Health identifying new opportunities for data along the way.
Sticks and stones: How data visualisation includes or excludes
Mario offers tips on and dives into the history of data visualisation.
Unlocking design's data layer
Tom Wood explores design and its uncharted data layer with the help of Mezzo Labs' Adrian Kingwell.
Why predictive KPIs better inform business change
Investment in digital transformation initiatives is on the rise, our latest publication explores if that investment is being made in vain.
GDPR: The perfect tonic to reinvigorate your business
Big data vs UX measurement
Big Data is being heralded as central to the future success of companies. But is Big Data complementary to UX measurement? Or is it a resource, which supersedes the need for traditional UX measures?
The big data, analytics and UX love affair
Big data and analytics alone are not enough to win significant competitive advantage - Leslie Fountain explores why.
Customer experience measurement: thinking beyond service
To think beyond service, Tom Wood suggests using customer experience measures.
Be clever... measure
Nicky Walker measures the impact of individual changes.
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