Data & Analytics articles
Here's everything we've ever written on the topic of Data & Analytics.
Striking the optimisation balance
It's not all about data.
Our one-page measurement framework
As promised, here's our one-page measurement framework which can be applied to projects, big or small.
Three measurement myths, busted
Phil debunks popular measurement beliefs.
Measuring the impact of your work is everyone’s responsibility
Measuring the effectiveness of your work is a no-brainer. In this article we discuss why it's important and how you can do it.
Are your Conversion Rate Optimisation initiatives running out of steam?
What you wear can change your life: data for Connected Healthcare
Hannah compares and contrasts Connected Fitness with Connected Health identifying new opportunities for data along the way.
Sticks and stones: How data visualisation includes or excludes
Mario offers tips on and dives into the history of data visualisation.
Unlocking design's data layer
Tom explores design and its uncharted data layer with the help of Mezzo Labs' Adrian Kingwell.
How to use feedback surveys to gather actionable insight
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Contact Rob Hall, Head of Brand and Content Marketing on marketing@foolproof.co.uk.