Data & Analytics articles

Here's everything we've ever written on the topic of Data & Analytics.

Three measurement myths, busted
Measurement myths Tw
Data & Analytics

Three measurement myths, busted

By Philip Morton

Phil debunks popular measurement beliefs.

Measuring the impact of your work is everyone’s responsibility
Measurement Hero
Data & Analytics

Measuring the impact of your work is everyone’s responsibility

By Charlotte Leedham and Philip Morton

Measuring the effectiveness of your work is a no-brainer. In this article we discuss why it's important and how you can do it.

Are your Conversion Rate Optimisation initiatives running out of steam?
CRO social
Data & Analytics

Are your Conversion Rate Optimisation initiatives running out of steam?

By Peter Ballard

Here we talk about making big gains from your optimisation efforts in the face of digital change.

Show me, don't tell me
DataVisualisationHero
Data & Analytics

Show me, don't tell me

By Leeban Ali

Data vis 101 with Leeban.

What you wear can change your life: data for Connected Healthcare
AV on Connected Health Hero
Data & Analytics

What you wear can change your life: data for Connected Healthcare

By Hannah Hollis

Sticks and stones: How data visualisation includes or excludes
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Sticks and stones: How data visualisation includes or excludes

By Mario Van Der Meulen

Mario offers tips on and dives into the history of data visualisation.

Unlocking design's data layer
A graphic showing how data can contribute towards the better design of digital products and services
Data & Analytics

Unlocking design's data layer

By Tom Wood

Tom explores design and its uncharted data layer with the help of Mezzo Labs' Adrian Kingwell.

How to use feedback surveys to gather actionable insight
An example of customer feedback surveys and the insight they can offer
Data & Analytics

How to use feedback surveys to gather actionable insight

By Martin McCarthy

In this blog, Martin looks at some best practice examples that encourage customers to give feedback that are easy to complete and which provide actionable and implementable insight for product teams.

Why predictive KPIs better inform business change
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Why predictive KPIs better inform business change

By Peter Ballard

Investment in digital transformation initiatives is on the rise, our latest publication explores if that investment is being made in vain.

GDPR: The perfect tonic to reinvigorate your business
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

GDPR: The perfect tonic to reinvigorate your business

By Foolproof Team

Get in touch

If you’d like to collaborate with us on an article, podcast or event please get in touch with the Marketing team.

Contact Rob Hall, Marketing Manager on marketing@foolproof.co.uk.