Journal

Read about what we're talking, writing and thinking about at Foolproof.

A sun setting over a field.
Data & Analytics

Don't let the sun go down on your experimentation programme

By Ryan Fox

An illustration of a snakes and ladders board.
Data & Analytics

Do fewer conversion steps lead to higher conversions?

By Sam Geapin

Illustrations of 3d, transparent bar graphs with shapes to show upwards trend.
Data & Analytics

Striking the optimisation balance

By George Ioannou

Illustration of several volumes of a book with a page shown in the middle.
Data & Analytics

Our one-page measurement framework

By Philip Morton

A series of tarot cards focused around measurement.
Data & Analytics

Three measurement myths, busted

By Philip Morton

A series of illustrated rulers with one measuring tape in the centre.
Data & Analytics

Measuring the impact of your work is everyone’s responsibility

By Charlotte Leedham and Philip Morton

A person holding an iPad containing a dashboard.
Data & Analytics

Are your Conversion Rate Optimisation initiatives running out of steam?

By Peter Ballard

Abstract illustration of a paint roller applying a blue bar chart to a black background
Data & Analytics

Show me, don't tell me

By Foolproof member

Illustration of a blue and green grid with icons in the squares related to health including doctors, red crosses and an ECG diagram
Data & Analytics

What you wear can change your life: data for Connected Healthcare

By Hannah Hollis

Illustration showing a white outline of two bar charts on a purple background
Data & Analytics

Sticks and stones: How data visualisation includes or excludes

By Mario Van Der Meulen

Dashboards of data joined together by looping lines.
Data & Analytics

Unlocking design's data layer

By Tom Wood

A survey set in a laptop screen.
Data & Analytics

How to use feedback surveys to gather actionable insight

By Martin McCarthy

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