Data & Analytics articles

Here's everything we've ever written on the topic of Data & Analytics.

Striking the optimisation balance
Data Analysis BLUE 2x
Data & Analytics

Striking the optimisation balance

By George Ioannou

It's not all about data.

Our one-page measurement framework
Measurement framework TW
Data & Analytics

Our one-page measurement framework

By Philip Morton

As promised, here's our one-page measurement framework which can be applied to projects, big or small.

Three measurement myths, busted
Measurement myths Tw
Data & Analytics

Three measurement myths, busted

By Philip Morton

Phil debunks popular measurement beliefs.

Measuring the impact of your work is everyone’s responsibility
Measurement Hero
Data & Analytics

Measuring the impact of your work is everyone’s responsibility

By Charlotte Leedham and Philip Morton

Measuring the effectiveness of your work is a no-brainer. In this article we discuss why it's important and how you can do it.

Are your Conversion Rate Optimisation initiatives running out of steam?
CRO social
Data & Analytics

Are your Conversion Rate Optimisation initiatives running out of steam?

By Peter Ballard

Show me, don't tell me
DataVisualisationHero
Data & Analytics

Show me, don't tell me

By Leeban Ali

Data vis 101 with Leeban.

What you wear can change your life: data for Connected Healthcare
AV on Connected Health Hero
Data & Analytics

What you wear can change your life: data for Connected Healthcare

By Hannah Hollis

Hannah compares and contrasts Connected Fitness with Connected Health identifying new opportunities for data along the way.

Sticks and stones: How data visualisation includes or excludes
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Sticks and stones: How data visualisation includes or excludes

By Mario Van Der Meulen

Mario offers tips on and dives into the history of data visualisation.

Unlocking design's data layer
A graphic showing how data can contribute towards the better design of digital products and services
Data & Analytics

Unlocking design's data layer

By Tom Wood

Tom explores design and its uncharted data layer with the help of Mezzo Labs' Adrian Kingwell.

How to use feedback surveys to gather actionable insight
An example of customer feedback surveys and the insight they can offer
Data & Analytics

How to use feedback surveys to gather actionable insight

By Martin McCarthy

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