Data & Analytics articles
Here's everything we've ever written on the topic of Data & Analytics.
Don't let the sun go down on your experimentation programme
What to consider now Google Optimize and Optimize 360 will no longer be available after 30 September 2023.
Do fewer conversion steps lead to higher conversions?
Sam examines the use of friction in design, building Krug's seminal "Don't Make Me Think".
Striking the optimisation balance
It's not all about data.
Our one-page measurement framework
As promised, here's our one-page measurement framework which can be applied to projects, big or small.
Measuring the impact of your work is everyone’s responsibility
Measuring the effectiveness of your work is a no-brainer. In this article we discuss why it's important and how you can do it.
Are your Conversion Rate Optimisation initiatives running out of steam?
Here we talk about making big gains from your optimisation efforts in the face of digital change.
What you wear can change your life: data for Connected Healthcare
Hannah compares and contrasts Connected Fitness with Connected Health identifying new opportunities for data along the way.
Sticks and stones: How data visualisation includes or excludes
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