Data & Analytics articles

Here's everything we've ever written on the topic of Data & Analytics.

GDPR: The perfect tonic to reinvigorate your business
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

GDPR: The perfect tonic to reinvigorate your business

By Foolproof Team

If GDPR (General Data Protection Regulation) hasn’t featured high on your radar by now, it should do.

Big data vs UX measurement
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Big data vs UX measurement

By Elsa Plumley

Big Data is being heralded as central to the future success of companies. But is Big Data complementary to UX measurement? Or is it a resource, which supersedes the need for traditional UX measures?

The big data, analytics and UX love affair
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

The big data, analytics and UX love affair

By Leslie Fountain

Big data and analytics alone are not enough to win significant competitive advantage - Leslie Fountain explores why.

Customer experience measurement: thinking beyond service
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Customer experience measurement: thinking beyond service

By Tom Wood

To think beyond service, Tom Wood suggests using customer experience measures.

Be clever... measure
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Be clever... measure

By Nicky Walker

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