Data & Analytics articles

Here's everything we've ever written on the topic of Data & Analytics.

Unlocking design's data layer
A graphic showing how data can contribute towards the better design of digital products and services
Data & Analytics

Unlocking design's data layer

By Tom Wood

Tom explores design and its uncharted data layer with the help of Mezzo Labs' Adrian Kingwell.

How to use feedback surveys to gather actionable insight
An example of customer feedback surveys and the insight they can offer
Data & Analytics

How to use feedback surveys to gather actionable insight

By Martin McCarthy

In this blog, Martin looks at some best practice examples that encourage customers to give feedback that are easy to complete and which provide actionable and implementable insight for product teams.

Why predictive KPIs better inform business change
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Why predictive KPIs better inform business change

By Peter Ballard

Investment in digital transformation initiatives is on the rise, our latest publication explores if that investment is being made in vain.

GDPR: The perfect tonic to reinvigorate your business
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

GDPR: The perfect tonic to reinvigorate your business

By Foolproof Team

If GDPR (General Data Protection Regulation) hasn’t featured high on your radar by now, it should do.

Big data vs UX measurement
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Big data vs UX measurement

By Elsa Plumley

Website optimisation - live is not the finish line
Illustrated graphic of a globe and paper highlighting design research
Data & Analytics

Website optimisation - live is not the finish line

By Nicky Walker

Fine tune the customer experience post release with multivariate testing.

The big data, analytics and UX love affair
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

The big data, analytics and UX love affair

By Leslie Fountain

Big data and analytics alone are not enough to win significant competitive advantage - Leslie Fountain explores why.

Customer experience measurement: thinking beyond service
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Customer experience measurement: thinking beyond service

By Tom Wood

To think beyond service, Tom Wood suggests using customer experience measures.

Be clever... measure
Two illustrated bar charts with particles highlighting the importance of data to design
Data & Analytics

Be clever... measure

By Nicky Walker

Nicky Walker measures the impact of individual changes.

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