Design Research articles
Here's everything we've ever written on the topic of Design Research.
From insight to action: how to create business value
Recommendations from Hina on delivering your insights with impact.
What is insight?
Hina explains what insight is, and highlights the problem with poorly documented insight.
Why observational research matters
Neil and Hina remind us how crucial it is to understand your product in context, something only really possible with observational research.
Buy Now Pay Later: in Asia
Jasmine and Michelle share their findings from in-depth research with Singaporeans, highlighting what matters most to consumers in Asia.
What makes for a good set of personas?
Personas ought to be geared toward a specific mindset.
The remote research guide
Remote research sessions can be tricky to configure, so here’s a guide to help you on your way.
How to use quantitative data in design research
Rita talks to quantitative research and its best use cases.
How to get the most out of observing research
Here, Joel explains why observing research is worthwhile.
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Contact Rob Hall, Head of Marketing on marketing@foolproof.co.uk.