JournalArrow left Journal
UX Strategy

UX Strategy thought-leader video series – Pam Pavliscak

by Tim Loo
27th July 2017

Welcome to our interview series on experience design strategy.

In the fourth of a series of videos talking with global leaders and experts in user experience strategy we interview Pam Pavliscak, founder of Change Sciences and SoundingBox, and author of the forthcoming book 'Designing for Happiness'.

In this 30 min video, we discuss what a design researcher does, the importance of mixed data streams when measuring the impact of digital change and the potential of measurement frameworks. We also touch on whether frictionless user experience is desirable and the future of experience design.  

User Experience Strategy with Pam Pavliscak.

Having trouble viewing this video, watch it on Youtube

Our next interview will be with Jim Kalbach avid writer on all things UX and Head of Customer Sucess at MURAL. Be sure to subscribe to our YouTube channel so you don't miss out on this interview.

If you'd prefer to listen on the move you can also listen to the interview as a Podcast on iTunes. Alternatively you can download the interview as a PDF to read later

You can watch our interviews with Paul BryanRonnie Battista and Jaime Levy on our Youtube channel. 

Interview Notes
  • What does a design researcher do? [2.02]
  • The importance of understanding and measuring ‘impact’ [3.54]
  • Measuring customer experience via NPS (Net Promoter Score) [6.35]
  • Why numbers need stories [9.19]
  • The potential of other measurement frameworks [11.20]
  • The importance of interweaving multifaceted data into key metrics [14.10]
  • Designing for customer happiness [16.10]
  • Is frictionless user experience possible, or desirable? [19.26]
  • How do companies measure the success of their investments in ‘digital transformation’ [23.10]
  • Is ‘love’ meaningful in a business context [26.45]
  • The future of experience design [30.08]
Useful Links

Related articles

View All
UX Strategy thought-leader video series – Jaime Levy
A graphical illustration of interlocking squares with particles representing UX Strategy as a practice
UX Strategy

UX Strategy thought-leader video series – Jaime Levy

By Tim Loo

Welcome to our interview series on experience design strategy. In the third of a series of videos talking with global leaders and experts in user experience strategy we interview Jaime Levy, author of ”UX Strategy" and College Professor.

UX Strategy thought-leader video series – Jim Kalbach
A graphical illustration of interlocking squares with particles representing UX Strategy as a practice
UX Strategy

UX Strategy thought-leader video series – Jim Kalbach

By Tim Loo

Welcome to our interview series on experience design strategy. In the fifth of a series we interview Jim Kalbach - head of customer success at Mural and author of ‘Mapping Experience'

UX Strategy thought-leader video series – Ronnie Battista
A graphical illustration of interlocking squares with particles representing UX Strategy as a practice
UX Strategy

UX Strategy thought-leader video series – Ronnie Battista

By Tim Loo

Welcome to our interview series on experience design strategy. In the second of a series, we interview Ronnie Battista, practice lead for experience design at Slalom consulting.