As Senior Account Director, I am aligned to one of Foolproof’s key accounts in financial services. I work with a very talented Account Director and Account Manager and support them in growing and deepening the relationships we share with our clients.
One of the best parts of my job is working with the practice team to understand exactly what our clients are trying to achieve and challenging ourselves to come up with creative responses to their briefs. It’s my responsibility to make sure we provide an outstanding service every time our clients work with us.
I’m a specialist in financial Services, having worked with many UK and global brands over the last 12 years. Equally, I’m interested in helping organisations respond to the need to provide a seamless and personalised experience across all customer touchpoints and how we can help turn this vision and strategy into reality.
Before Foolproof, I worked for a digital agency as an Account Director where I was responsible for performance-based marketing across a portfolio of clients in Financial Services, Retail, Gaming and FMCG. It was here that I became aware of UX’s power and how involving customers in design could have such a positive effect on sales conversion.
Outside of work, I’m kept busy with my twins, Willow & Quinn, who are just over a year old. When I’m not running around at soft play or singing nursery rhymes, I can be found enjoying an evening of good wine and delicious food.