Content strategy is about having an approach to creating, publishing and managing content that meets user needs and supports business goals. It means that the people creating the content are supported – they understand who they're writing for and have a clear way of working.
In my role at Foolproof, I help companies develop a framework for how to think about content. Starting with customer needs and the existing landscape, I’ll work through everything from style guides to the systems underneath. It’s all connected, so the technology and workflow need to function as well as the outward-facing design.
I’m interested in the complexity it takes to make an end-to-end user experience appear seamless. Good content is the thread that runs through and pulls it all together. For me, it’s also important to think about what happens at the very beginning of the journey (for example, how people search for and discover a service) and how all of a company’s communications tie in along the way.
After graduating with a first-class degree in Italian, I took a Master’s in information science. I started off as an information architect and then moved into product management. I worked across content management, metadata and search systems at the BBC for around 10 years. Since then, I've specialised in content strategy, IA and user research.
Before joining Foolproof, I worked on projects for UK government (GOV.UK, Department for International Trade, HMRC), charities (Macmillan Cancer Support, Citizens Advice), media (Trinity Mirror, Guardian Media Group) and finance (Western Union Business Solutions, Santander).
Outside of work, I’m still interested in learning languages. I like to travel, eat nice food (who doesn't?), and go to art galleries.