As the diplomatic middle child of 8 siblings, it’s little wonder that I found myself in the role of Account Manager in London, responsible for managing and growing strong client relationships.
It’s my role to represent the client internally, continually challenge assumptions and ensure the best outcome for all in meeting a brief or delivering against a long-term goal. I’m aligned to one of Foolproof’s key accounts in Financial Services, where I enjoy following the fascinating changes happening in the sector driven by emerging FinTechs.
Whilst managing national and international digital campaigns in retail, and producing award-winning viral and TV advertising, I was introduced to the world of Behavioural Economics where my interest in UX began. Branding has changed – customer loyalty isn’t born from wordplay, familiarity or sales figures, but the ‘feeling’ and end-to-end experience of a brand at every touchpoint. And so, began my career at Foolproof!
My approach to Account Management largely mirrors my passion for sport, found in my get-up-and-go outlook and resilience to a challenge. I firmly believe that a One-Team approach– in terms of responsibilities, communication and celebrations (!), is crucial to the success of any relationship or programme of work.
Outside of the office (and occasionally in) you’ll find me lacing up to trial the next big thing in sportswear or tech, training for an obscure fitness challenge, running, cycling, CrossFitting, banging the sustainability drum or cooking up a gratuitous amount of food to compensate for all of the above. If it involves the outdoors or being fed, then I’m your girl.