Isabelle McWilliams

UK
Experience Design Director
Isabelle McWilliams
"My specialisms lie in extracting information from users, turning this into insight and actionable design recommendations."

As an Experience Design Director, my role is to shape our clients’ briefs and lead project teams to deliver work that creates the right business and customer outcomes. I also manage our Studio team alongside the other XDDs.

My specialisms lie in extracting information from users, turning this into insight and actionable design recommendations, but also in crafting delightful, useful, and intuitive experiences. I’ve worked with clients from a range of industries including: financial services, healthcare, energy, consumer electronics, software, media, and travel.

I am a Certified Usability Analyst (HFI) and - completely unrelated to the field of Experience Design - I’m also a qualified PRINCE 2 practitioner. I have a degree in ‘foreign’ languages (English, Italian) applied to Politics and Law, and a degree in Psychology. I’m fascinated by the fallacies and influences that guide our judgement and decision-making in everyday life and how that translates digitally.

My first foray into the world of work was as a business analyst. Although the solutions I worked on ticked all the boxes as far as delivering to a specification, they didn’t really push the buttons of those that were meant to engage with them. This prompted me to delve further into the world of Experience Design. 15 years on and I haven’t looked back.

In my spare time, I like to go hiking in the mountains and travel, travel, travel. In another life, I took two years out to go around the world and still daydream about it. When I have any time to myself, I also like to fulfil the stereotypes of France, my country of birth, by enjoying good food and wine.