An atheist of industry buzzwords I believe in the importance of recognising every action should be attributable and measurable to business performance. As a consultant, my role is to help our clients spot opportunity to improve and grow within their marketplace, within their own business and in places they weren’t aware they could be.
From this I help shape solutions that can create meaningful impact to their business and the methodology to deliver on this. With experience in research, design and technology I enjoy being able to span the breadth of a project or programme of work from conception through to delivery.
Prior to Foolproof I worked with international creative agencies and business consultancies to solve challenges using a blend of technology and design. From launching a digital challenger bank to advising on global mergers and acquisitions I have worked on web and native applications, intranets, transactional platforms and everything in-between. I enjoy the challenge of bridging the gap between best in class experience and technical implementation.
Outside of work you will find me trying to tick countries off my ‘to visit’ list.