As a designer at Foolproof, my role is to make complex situations visually clear, comprehensible and actionable. In an age saturated with information I believe that designers should be responsible for bringing clarity and meaningful connections to our everyday lives. My role is not only to make information accessible and attractive but first and foremost to create effective narratives.
Formally trained in Visual Communications, I spent the earlier years of my career in branding, illustration and editorial design. My design and art direction portfolio spans across healthcare, education, arts and culture, enriched by work experiences in Stockholm, Warsaw, and Venice. From non-profit start-ups to multinational advertising agencies, my exposure to different industries, collaborators and modes of working honed a design approach that is eclectic and multidisciplinary.
My curiosity and the search for a more meaningful practice resulted in a gradual shift towards service and user-centric design. In 2016, I was awarded the prestigious DesignSingapore Scholarship to pursue a MA in Information Design, a programme headed by Joost Grootens in the Design Academy Eindhoven, Netherlands.
Outside of work, I am an avid traveller—both in life and daydream. I also “moonlight” as an artist, making and exhibiting strange miniature sculptures under my artist moniker QimmyShimmy. I also spend my off-screen time tending to a dying herb garden (I blame Singapore’s humidity) and inventing bizarre salad recipes.