As Head of Business Performance I have overall responsibility for Foolproof’s profitability as an organisation. I'm also closely aligned to the practice team and ensure I cut out unnecessary bureaucracy wherever I can so that the team can enjoy working with our clients more.
In essence, I’m involved across the full spectrum of Foolproof’s service offering and client base understanding how we can fine-tune opportunities and improve overall business function.
Before joining Foolproof I enjoyed four exciting years serving all over the globe as a Commissioned Army Officer. The skills and experiences I gained during that time positioned me well to deal with the everyday challenges of working for a market-leading digital agency.
Outside of work I enjoy a range of activities, from looking after my young sons, enjoying classic Disney films to being thrown around a cage in mixed martial arts (MMA).