Tom Ablewhite

UK
Principal Consultant
Dog
"I use all the disciplines of Strategic Planning to achieve success: research, facilitation, systems integration, education, modelling, planning, measuring and reporting."

When you say “Why?”… that’s what I love. I find it rewarding to give you the empirical evidence you need to understand your problem and confidently decide which direction to take.

As a Principal Consultant my role here is to set the vision and create the best environment possible to extract all the necessary findings. I’ll lead on scoping and reviewing proposals to ensure quality of approach and alignment with your objectives. And I’m here to help the project team articulate the learnings, as we repeat the cycle iteratively. Ultimately, placing stakes in the ground as we decide, move on and create something of value for the customer.

I use all the disciplines of Strategic Planning to achieve success: research, facilitation, systems integration, education, modelling, planning, measuring and reporting.

From the dot-com boom to the stock market crash I have over fifteen years’ digital strategy experience to draw from. I’ve worked client & agency side in various roles from coding, designing and project management, to marketing and community management, but always delivering strategic digital business initiatives in response to stakeholder, customer, competitor and market place priorities.

I’m an innovative thinker problem solver, with passionate points of view. Always curious, customer-centric, a non-stop learner. Humble enough to do the right thing I put projects, people & teams first, but confident enough to lead when necessary.

Hobbies and passions elsewhere include:
Cooking (everything: Thai, Japanese, Mexican, Spanish and Mediterranean. Meat, fish, veggie, bread …you name it, I’ll cook it. But no puddings, puddings and cake can naff off. Cheese please.

Oh and the usual suspects: Music. Film. Travel. People.

Related articles

View All
UX STRAT 2018: Internal design teams and the need to capture and measure data effectively
A graphic with particles representing different interconnected events and commentary in the UX industry
Events

UX STRAT 2018: Internal design teams and the need to capture and measure data effectively

By Tom Ablewhite

UX Strat attracts leading experts on UX Strategy from the world over.

The problem with Generation Z
An illustrated X and Y representing differing generations
Design Research

The problem with Generation Z

By Tom Ablewhite

UX professionals should question when a client comes to them asking to design for generation Z, or any generation for that matter.

What is user experience strategy?
strategy blog
UX Strategy

What is user experience strategy?

By Tim Loo

As well as how to create one - Tim Loo explores UX strategy and why it's important.