Visual design

Use creativity to go beyond what is expected.

By blending the functional aspects of usability with bold conceptual thinking, emotional design and creative strategy, we help you to create differentiated experiences. We bring to-be customer journeys and future-thinking concepts to life to achieve stakeholder buy-in, while working to create foundational styles, components and patterns as part of evolving design and brand systems.

We lead conversations with brand teams on how a product should look, feel and move. Working with technology teams, we establish how products can be built and brought to life through code.

Bringing together brand and technology enables us to create flexible, scalable systems that show how an experience adapts, while remaining consistent and authentic. These systems help enable businesses to embed design into their culture.

Our creative strategy, visual design and brand offering

• Shape the creative intent of a digital experience with a clear vision and actionable creative brief blending brand, visual and cultural research with customer insight

• Translate existing brand identities or build new ones that work across all digital touchpoints

• Bring rhythm and pace to customer journeys by identifying when and how to create memorable brand moments

• Lead conversations with technology and front-end engineering to realise the intent of design

• Create design systems to deliver consistent experiences and launch faster

• Translate brand and design principles into frameworks for visual, motion and voice expression across digital platform