Who's it for?
The pressure is on to build in-house capabilities, but it’s one thing to think you have an understanding of the problem and the tools to get design and engineering and another thing to actually do it. The coaching we provide empowers in-house teams around the globe to learn, develop, adapt and scale their customer experience transformation efforts.
Embedding customer-centred education throughout an organisation instils a shared customer-centric mindset, drives alignment, boosts creativity, and helps you to make better decisions. With our education, your teams will think smarter, faster and harder about the delivery of your commitment to customer-centric change.
Our courses: Hone your craft
1) Creating customer artefacts
Create and validate personas, user stories and journey maps. And master the techniques to align your organisation behind them allowing you to deliver fast.
2) Mastery of immersion
Techniques to understand your customers, their social, emotional and physical needs in a way that feeds and keeps pace with design and engineering.
3) Designing with impact
Classify and organise information and apply the principles of visual design best practice to design interfaces ready for engineers to bring to life.
4) Scaling customer-centred engineering
A deep dive into the strategy, techniques and ways of working to promote customer-centred agile digital delivery to market at scale.
5) The art of user testing
Deep dive into research methods, segmenting your user groups for representative testing, discussion guides, recruitment, running tests, analysis and synthesis.
6) Demystifying design thinking
Ways to frame problems, understand your users better, test and iterate potential solutions and create a compelling narrative about it.
Our training will help your team to:
- Understand the stages of and apply the techniques used in a human-centred design and engineering processes.
- Re-frame problems to ensure your organisation is solving the right problems in the right way whether that's through design or technology.
- Iteratively develop and evaluate ideas for solving tough problems, going from intangible to tangible outcomes.
What makes our education different?
Regular ongoing coaching
After your education module, we'll be in touch to provide ongoing support - helping you apply what you've learnt to real world problems.
Immediate answers to your questions
Someone from our global experience design and technology practice will be ready to answer your every question about implementing best practice based on our courses.
Access to real customers
You'll gain full access to real customers and our Device Lab. That way, you can identify pain-points and iterate your way to success across every design and technology challenge you face.
The business value of education
Save time and money
Make effective and efficient decisions around product and services, saving you time and money.
Stand out from the crowd
Create competitive advantage through forming a shared understanding of the customer and learning how to apply that to design and technology challenges.
Empower your people
Promote organisational adaptability and alignment to engage stakeholders and empower employees to solve the right problems in the right way.