AXA XL
AXA XL launched the world’s first insurance cover for autonomous vehicles. Design thinking and collaboration right across their business moved the product from whiteboard to launch in three months.
Set the vision and direction that will inform design and engineering.
Great customer experiences start with a solid experience strategy.
As the bedrock of successful digital initiatives, strategy sets the direction for bringing your digital experiences to life. Without it, you will waste time on creating something that doesn’t meet your customers’ needs.
We leverage behavioural insight to understand how your customers experience your brand. By gaining a deep understanding of the pain points your customers have and the gaps in your current experience, we form a view of today which allows us to start thinking about tomorrow.
We help you create a vision of the future user experience for your business. To do this we draw on design thinking and business modelling. Once formed, interactive prototypes and technical proof of concepts bring this vision to life.
Having a clearly stated vision helps you to build the business case for your new product or service. This clarifies the future direction and promotes stakeholder buy-in for the resources you need.
A robust roadmap and measurement framework will help you manage cost while staying on track to deliver your new customer experience. We identify all of the dependencies and deliverables required to turn your vision into reality and form complementary strategies for design and development operations that make it a reality.
What we can do to help you create a strategy and plan to bring it to life.
Samples of our work
Our work to help organisations think differently about their product and service strategy.
AXA XL launched the world’s first insurance cover for autonomous vehicles. Design thinking and collaboration right across their business moved the product from whiteboard to launch in three months.
We helped a billion-dollar company deepen its UX capabilities. A shared vision for future customer experience has informed a roadmap for investment and improvement over several years.
Pick our brains about the vision and strategy for your customer experience.
Contact Ed Walker, Business Development Director on ed@foolproof.co.uk.