Optimisation

We remove the guesswork from your decision making by using research and data to identify where experimentation can succeed.

We set up the rules and the roadmap by evolving your tools, experimentation strategy and testing.

This brings together design, experimentation and engineering to improve your optimisation velocity, while also helping to turn more visitors into customers.

Working in a diagnostic mode, we look at existing experimentation strategies and make recommendations on how to improve them. This spans methodologies, tools and best practice. It can also take the form of establishing strategies from the ground up and evolving them in-flight.

We deliver a sustainable and valuable experimentation programme that formulates, validates and tests hypotheses rapidly, before integrating with core technology. This demonstrates an efficient and effective way of working that’s tailored to your business and provides a blueprint for future experimentation efforts.

We can also review existing experimentation programmes by assessing tools, skills, processes and strategy, to develop an informed picture and plan towards transformation.

Our multi-channel experience optimisation offering

• Form experiment roadmaps

• Redirect optimisation strategies to better align to business KPIs

• Improve experimentation velocity

• Discover new creative ideas to test

• Align campaign to experimentation efforts

• Run optimisation squads or augment existing teams

• Embed new tools, practices and processes