As a Consultant at Foolproof, I design and perform research activities to build an understanding of the customer. From this I produce clear and actionable recommendations, providing a balance between business goals and customer needs. These can then be used to design more usable, inclusive and enjoyable experiences.
For me there’s nothing more rewarding than to see clients experience their products through their customers eyes, and I believe that it is really beneficial for internal stakeholders to observe the research that we perform.
As a Human-Computer Interaction MSc graduate, I have clear understanding of what research methods are available and how to adopt them to accomplish research objectives. Furthermore, my deep interest in information architecture, inclusive design and behaviour change allows me to draw deeper insight from the research we perform.
I also have over eight years of experience designing and developing interactive software, ranging from a resource management system for an events company, to an augmented reality app to encourage children to explore the ruins of a 12th-century abbey. As such, I’m well acquainted with the user-centred design process, and understand the challenges posed by emerging technologies such as VR, AR and AI.
I’m a member of the UXPA, so you’ll often find me at one of the numerous UX events across London. But when I’m not UX-ing, I love a good design exhibition, or using my knowledge of engineering to design and build novel things of my own.