Mario Van Der Meulen

Singapore
Principal Designer
Dog
"I’ve evolved to be a hybrid, ambidextrous designer, with a versatile skill set."

I'm a graphic designosaurus; I graduated before computers ruled the world. A maker before that was a thing; my very first job consisted of spray-glue & letra-setting lay outs for a mail order catalogue brand. Yes, that once did happen.

I’ve evolved to be a hybrid, ambidextrous designer, with a versatile skill set. I’ve made ideas happen for a variety of businesses, from forward-thinking startups to large international brands, across Financial, Healthcare, Hospitality, Technology, FMCG, Lifestyle and Professional Service categories.

At the core of each is the desire to connect a brand with an audience, with coherence, consistency and clarity of thought and expression. Regardless of the media platform or touch point within a customer journey.  I’ve previously earned the bacon at firms like EuroRSCG, Tribal DDB and frog Shanghai. I ran my own studio in Shanghai for a good stretch of time. I teach an evening class in design thinking and brand design at Singapore’s NAFA design school, deliver talks and keynotes regularly and do design award jury work whenever I can. Good times!

I hail from Belgian, but have lived and worked in Asia all of the 21st century. The reason for me moving to Asia was my ex-girlfriend. She is now my wife! We’ve lived in Hong Kong, Shanghai, and now in Singapore (coming up on 4 years). I’m the proud dad of Kaeden, who is a week away from turning 9. It does go by so fast…

When not doing that design thing, I am found either in the gym (I clean, I jerk and have a strong snatch) or holding a guitar, where the ambition is to - one day - convince my neighbors I am in fact a rock-god-genius. Stay tuned for that! 

Related Articles

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The semiotics of colour
A multi-coloured graphic representing the semiotics of colour
Design

The semiotics of colour

By Mario Van Der Meulen

Mario explores the meaning behind colour and the role it plays in orchestrating experiences and communications.

This means this, this means that: Semiotics - the study of meaning
Semiotics Mario Hero
Design

This means this, this means that: Semiotics - the study of meaning

By Mario Van Der Meulen

Mario Van Der Meulen talks semiotics and how thinking around the subject can be used to realise design’s potential.

Designing inclusive interactions
A graphic of differing figures which represents inclusive design
Design

Designing inclusive interactions

By Mario Van Der Meulen

Mario Van Der Meulen explains the key difference between inclusivity and accessibility, in relation to interaction design.